Ahluwalia

Priya Ahluwalia’s eponymous label Ahluwalia Studio creates characterful pieces that champion nostalgia through colour and pattern, using exclusively deadstock textiles. It takes inspiration from the tradition of passing clothes through families and between friends, drawing on the designer's dual Indian-Nigerian heritage and London roots – she grew up in the city at the height of the UK garage music scene in the 1990s – to build collections with subversive elements. The brand is part of MATCHESFASHION’s Innovators Programme, which champions and supports businesses that are less than five years old. Expect laid-back separates with unexpected patchworked panels alongside eclectic knitwear.

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